SEO 101: Getting Your Business Found on Google

SEO (also know as Search Engine Optimization) is the all-important ranking on search engines. Essentially, when someone searches “donut shops near me”, does your donut shop show up in their top 3 results? If not, read on! Here’s a few tips to get your business to show up in search engine results and increase your website traffic:

Create a Google My Business listing. This will make your volleyball club more searchable on Google and provide basic information, but there are several ways to also improve your listing.

Do keyword research. Tools like the Moz Keyword Explorer can help you find out what words and phrases potential customers are using on search engines.

Optimize your website. Those keywords you researched? Use them to fill out the copy on your website and any other content you make. This will improve search results on Google and other search engines.

Try out SEO tools. A keyword explorer is just the tip of the iceberg, as there are many SEO tools out there that can help your business expand its online reach. Give some of them a shot.

Try out ads. Google Ads can help your volleyball club show up in more search results and reach more potential customers. Facebook Business can help you do the same on Facebook and Instagram.

Get positive reviews. After setting up a Google My Business listing, try getting people to write your club a positive review. This can help boost your online image.

Though this list might seem daunting at first, implementing these few strategies will drastically increase your SEO performance and increase traffic to your business website. Pairing these strategies with a Red Porch Agency website will set your business up for serious growth.