4 Important SEO Tips to Increase Your Organic Traffic

Organic traffic- what is it? Why is it important? And how do I get MORE?

Simply put, organic traffic is the traffic you receive not from a paid source. This is when someone searches “florists near me”, and they come to your Flower Shop website. Or someone shares a link to your site on Facebook, and users get to your site through that link. Once you’ve gone through the necessary steps to set yourself up to be found on Google, you can set up your content strategy to welcome those customers in droves.

High organic traffic, paired with well-marketed paid advertising, can send your website to the top ranks of Google and ultimately increase your bottom line. But how do you get there? You can’t pay for organic traffic, and just posting on your Facebook isn’t working. Now what?

Here’s 4 tips to putting your business on the (Google) map:

Optimize your content for search intent. Think of what your users are searching for when they find you! Instead of telling people what they should want from you, figure out creative ways to understand what your customers ACTUALLY want from you. Create surveys, ask for reviews, or reaching out to them directly will give you a better idea of how to structure your website and content to build domain authority.

Target both high-volume and low-volume keywords. Of course you want to use those high-volume keywords on your website, but don’t overlook the value of those low-volume keywords. Your competitors are likely using the same high-volume keywords as you, so pairing those with low-volume keywords will give your website the depth it needs to rank higher.

Leverage the Pillar-Cluster model. Create authority in your brand by writing content that centers around a subject (your pillar), and then links to other pages of your site (cluster). Check out Hubspot’s video for more in-depth information!

Compress your images. The bigger an image’s file size, the longer it takes your web browser to load that image, which increases your website’s loading time as a whole. And the longer your website’s loading time, the more likely Google will penalize you. Use tools such as Kraken to make image compression a breeze.

SEO is constantly changing, and this list is only the tip of the iceberg. Check out Hubspot’s article for a deeper dive into the above tips, and some more technical ideas to increase your organic traffic.